Interpret the source's as the dimensionless angular-momentum operator, with . If angular momentum is written with physical units, the magnetic-moment formula instead contains ; this is a convention, not an extra factor in the requested energy.
The field fixes the quantization axis, so
There are Zeeman levels equally spaced in energy by . For positive , the state with largest positive moment has lowest energy. The given sign defines through the specified moment relation; inserting an additional electron-charge minus sign into it would change the source convention.

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