The Poisson trick introduces . With an exactly flat log-rate prior, the baseline prior measure is . For ,
Thus flat log-rate marginalization gives the multinomial likelihood:
Alternatively, independent Poisson counts conditional on their total are exactly multinomial distributions with probabilities . Locally uniform coefficient priors make the coefficient posterior proportional to this likelihood within their flat region.
The printed BUGS prior is a proper normal distribution on , with variance , since BUGS uses precision as its second argument. It is broad but not exactly flat. Substitution shows that, apart from a coefficient-independent constant, the integrated likelihood is the multinomial kernel times the Gaussian log-rate correction to the Poisson trick
It depends on the coefficients through . Dominated convergence gives as , so the finite-variance code yields an approximation to the multinomial posterior, not exact equality. Large log rates can make prior sensitivity relevant.
The cell-wise factors form a standard Poisson regression, convenient for BUGS. They avoid an explicitly constrained count vector and permit scalar log-concave updates for intercepts and coefficients; an exactly flat-log-rate implementation also gives gamma conditional baseline rates. This can be computationally efficient, although the actual log-normal baseline prior is not gamma-conjugate and introduces nuisance intercepts. Efficiency depends on the update scheme.

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