How to cite a book on Wikipedia Updated +Created
A good big sample definition:
<ref name="googleStory">{{cite book |last1=Vise |first1=David |author-link1=David A. Vise |last2=Malseed |first2=Mark |author-link2=Mark Malseed |title=The Google Story |date=2008 |publisher=Delacorte Press |url=https://archive.org/details/isbn_9780385342728}}</ref>
There is also title-link to link to a wiki page. But it is incompatible with url= for Internet Archive Open Library links which is a shame.
How to reference a book in Wikipedia markup? Updated +Created
Their reference markup is incredibly overengineered, convoluted, and underdocumented, it is unbelivable!
Use the reference:
This is a fact.{{sfn|Schweber|1994|p=487}}
Define the reference:
===Sources===
{{refbegin|2|indent=yes}}
*{{Cite book|author-link=Silvan S. Schweber |title=QED and the Men Who Made It: Dyson, Feynman, Schwinger, and Tomonaga|last=Schweber|first=Silvan S.|location=Princeton|publisher=University Press|year=1994 |isbn=978-0-691-03327-3 |url=https://archive.org/details/qedmenwhomadeitd0000schw/page/492 |url-access=registration}}
{{refend}}
sfn is magic and matches the the author last name and date from the Cite, it is documented at: en.wikipedia.org/wiki/Template:Sfn
Unforutunately, if there are multiple duplicate Cites inline in the article, it will complain that there are multiple definitions, and you have to first factor out the article by replacing all those existing Cite with sfn, and keeping just one Cite at the bottom. What a pain...
You can also link to a specific page of the book, e.g. if it is a book is on Internet Archive Open Library with:
{{sfn|Murray|1997|p=[https://archive.org/details/supermenstory00murr/page/86 86]}}
For multiple pages should use pp= instead of p=. Does not seem to make much difference on the rendered output besides showing p. vs pp., but so be it:
{{sfn|Murray|1997|pp=[https://archive.org/details/supermenstory00murr/page/86 86-87]}}
Making the Cisco connection Updated +Created
Nothing phenomenally new on the early days to add on top of Video "Nerds 2.0.1 excerpt about Cisco (1998)", but a few new good points:
The Google Story Updated +Created
Has some good mentions, but often leaves you wanting more details of how certain things happened, especially the early days stuff.
Does however paint a good picture of several notable employees, and non-search projects from the early 2000's including:
  • the cook dude
  • porn cookie guy
  • the unusual IPO process
Paints a very positive picture of the founders. It is likely true. They gave shares generously to early employees. Tried to allow the more general public to buy from IPO, by using a bidding scheme, rather than focusing on the big bankers as was usual.
The introduction mentions that Google is very interested in molecular biology and mining genetics data, much like Ciro Santilli! Can't find external references however...
Two of the most compelling areas that Google and its founders are quietly working on are the promising fields of molecular biology and genetics. Millions of genes in combination with massive amounts of biological and scientific data are an excellent match for the Google search engine, the tremendous database the company has in place, and its immense computing power. Already, Google has downloaded a map of the human genome and is working closely with biologist Dr. Craig Venter and other leaders in genetics on scientific projects that may lead to important breakthroughs in science, medicine, and health. In other words, we may be heading toward a time when people can google their own genes.
The book gives good highlight as to why Google became big: search was just an incredibly computationally intensive task. From very early days, Largey were already making up their own somewhat custom compute systems from very early days, which naturally led into Google custom hardware later on. Google just managed to pull ahead on the reinvest revenue into hardware loop, and no one ever caught them back. This feels more the case than e.g. with Amazon, which notoriously had to buy off dozens of competitors to clear the way.