Branch of the complex logarithm

A branch of the complex logarithm chooses the argument continuously on a domain avoiding an appropriate branch cut, making the logarithm single-valued there.

The principal complex logarithm is $\mathrm{Log}z=\log |z|+i\mathrm{Arg}z$ with $-\pi <\mathrm{Arg}z\le \pi$.

The power series $\mathrm{Log}(1-w)=-{\sum }_{j\ge 1}{w}^j/j$ proves this estimate. There is no global bound $|\mathrm{Log}(1-w)|\le C|w|$, since the logarithm diverges as $w\to 1$. The different estimate $\log |1-w|\le \log (1+|w|)\le |w|$ is valid wherever $w\ne 1$, and is sufficient for growth bounds on canonical products.