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A latent factor is an unobserved coordinate introduced to explain shared variation among measurements. In an orthogonal factor model, latent factors have variance one and are mutually uncorrelated, with coefficients specified by the factor loadings. They differ from a regression factor, which is a categorical predictor. A fitted covariance alone generally leaves the latent factor orientation undetermined; factor rotation gives equivalent representations.

Factor analysis models a large set of correlated measurements using a smaller collection of shared latent factors and variable-specific variation. A classical orthogonal factor model isTake $q<p$, centered errors, and positive specific variances for the inverse-covariance and likelihood formulas below. The factor loadings form the $p\times q$ matrix $L$, and the model covariance isThus for $i\ne k$, $\mathrm{Cov}(X_i,X_k)={\sum }_j{L}_{ij}{L}_{kj}$; the common latent factors explain off-diagonal correlation. The communality of variable $i$ is $h_i^2={\sum }_j{L}_{ij}^2$, and $\mathrm{Var}(X_i)=h_i^2+{\psi }_i$. For standardized variables this is $1=h_i^2+{\psi }_i$. The specific variance represents measurement noise or genuinely unshared variation; it is not another common latent factor.

This differs from principal component analysis. A principal component maximizes projected total variance and is a determined linear score after choosing its direction; a factor model attempts to explain shared covariance while reserving diagonal specific variance. Low-dimensional PCA truncation can help initialize a factor fit, but it does not justify setting all specific variances to zero. Latent factors are unobserved, not directly observed scores. When the latent factors and the errors are jointly Gaussian, their conditional mean iswhich supplies one factor-score estimate, with remaining uncertainty. This follows from the block conditional normal formula in Question 1; it does not make the latent factor uniquely recoverable from one observation.

For the Gaussian likelihood, use the empirical covariance $S_0=n^{-1}{\sum }_i(x_i-\bar{x})(x_i-\bar{x}{)}^T$. Fit the factor model by minimizing $\log |L{L}^T+\Psi |+\mathrm{tr}(S_0(L{L}^T+\Psi {)}^{-1})$ subject to admissible specific variances. Other approaches estimate communalities and extract latent factors from the reduced correlation matrix. Choose $q$ using substantive plausibility, a scree plot, fitted residual correlations and model-fit assessment. Under local identifiability, a likelihood goodness-of-fit count for the covariance model iswhere the subtracted rotational dimension must be removed from the loading parameter count. This count alone does not establish identifiability, and boundary fits with zero specific variance need special care.

Factor rotation addresses interpretability and nonuniqueness. For every orthogonal matrix $Q$, replace $(L,F)$ by $(LQ,Q^{T}F)$; then $(LQ)(LQ{)}^T=L{L}^T$, so the fit is unchanged. The absolute orientation of unrestrained latent factors is therefore not identified by the covariance. Varimax rotation chooses orthogonal axes favoring a simple pattern of large and small squared loadings. Oblique rotation can permit correlated latent factors, provided their covariance is transformed consistently. Sign changes and permutations are further harmless relabelings; an interpretation must state its chosen convention.

The sketch uses four standardized hypothetical measurements sharing two orthogonal latent factors. Rotating the factor coordinates changes the loading descriptions while preserving every implied covariance and communality; the scree plot belongs to that same constructed covariance matrix. Factor analysis separates shared variation from specific variance, and its latent factors require an identifying or interpretive orientation.