A logarithmic transformation replaces a positive response by , often converting multiplicative effects into additive effects and stabilizing relative rather than absolute variation.
For a positive response, the model with gives conditional median and conditional mean . The latter follows from the moment-generating function of a normal distribution. Additive factor effects in become multiplicative effects on these response summaries. Its constant log-scale variance corresponds to original-scale variance proportional to the square of the mean; direct exponentiation of fitted log means incurs retransformation bias.
In general, is not obtained by exponentiating . For log-normal errors of variance , the correction factor is .
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