Past exam of the chemistry B course of the University of Cambridge / 2021 / Paper 1 / B1 / a / ii / Solution

protonation of the alcohol converts its OH group into a water leaving group. Departure of water initially gives the secondary carbocation $\mathrm{C}{\mathrm{H}}_3-\mathrm{C}{\mathrm{H}}^{+}-\mathrm{CH}(\mathrm{C}{\mathrm{H}}_3{)}_2$. A 1,2-hydride shift from the neighboring methine group transfers its C–H bonding pair to the electron-deficient carbon:The resulting tertiary carbocation is the tert-amyl electrophile. An aromatic $\pi$ bond of the dimethoxybenzene attacks that carbon, producing a Wheland intermediate. Removal of the proton from the attacked ring carbon restores aromaticity and regenerates acid. Repeating this Friedel-Crafts alkylation at the symmetry-related second site gives the disubstituted product.

The hydride migration explains the new ethyl group and the absence of a benzylic methine group proton. Simply attaching the original alcohol skeleton at its OH-bearing carbon would not explain the twelve-proton NMR singlet.