The neutral para-OH ester B lies above the ordinary Hammett line, so an additional accelerating pathway is needed; ordinary resonance donation by OH alone predicts the wrong direction.
The phenoxide B lies far below the line: its strong resonance donation reduces acyl electrophilicity, and an anionic ester is less favorable for approach by OH. A single neutral-substituent parameter is also a poor description of this charged, strongly conjugated substrate. These deviations should not be forced onto the same straight line.

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