Let and . The likelihood is , so for its unique maximizer is . By invariance of maximum likelihood estimation,For or , the strict parameter interval has no attained likelihood maximum; the usual extended estimate takes the limiting endpoint and gives . Thus the displayed estimator is the conventional extended MLE on those samples, an important boundary qualification. This is the first estimator in estimating Bernoulli variance.
Independence gives , proving unbiasedness. Conditional on , all binary sample strings with ones are equally likely. ThereforeThe Rao-Blackwell theorem, or the tower property and total variance decomposition directly, yields the improved estimatorIt is unbiased by conditional expectation and is a function of the requested MLE. Its variance is strictly smaller, sinceFor , the event has positive probability. On it, has probability of being one, strictly between zero and one for . Thus the final expectation is strictly positive. This proves strict variance reduction, not merely a weak inequality.
The uniform prior and likelihood give the posterior densitya Beta distribution with parameters . Under squared-error loss for , the posterior expected loss is , minimized uniquely at the posterior mean of , not at the product of the two posterior mean factors.
Using the supplied beta integral,Thus the Bayes estimate isThis remains positive even on the endpoint samples, unlike the extended MLE; it integrates over the posterior uncertainty in .
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