Let and . The likelihood is , so for its unique maximizer is . By invariance of maximum likelihood estimation,
For or , the strict parameter interval has no attained likelihood maximum; the usual extended estimate takes the limiting endpoint and gives . Thus the displayed estimator is the conventional extended MLE on those samples, an important boundary qualification. This is the first estimator in estimating Bernoulli variance.
Independence gives , proving unbiasedness. Conditional on , all binary sample strings with ones are equally likely. Therefore
The Rao-Blackwell theorem, or the tower property and total variance decomposition directly, yields the improved estimator
It is unbiased by conditional expectation and is a function of the requested MLE. Its variance is strictly smaller, since
For , the event has positive probability. On it, has probability of being one, strictly between zero and one for . Thus the final expectation is strictly positive. This proves strict variance reduction, not merely a weak inequality.
The uniform prior and likelihood give the posterior density
a Beta distribution with parameters . Under squared-error loss for , the posterior expected loss is , minimized uniquely at the posterior mean of , not at the product of the two posterior mean factors.
Using the supplied beta integral,
Thus the Bayes estimate is
This remains positive even on the endpoint samples, unlike the extended MLE; it integrates over the posterior uncertainty in .

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