To first order, invert and use :
The remainder is a perturbative statement at fixed regulator. When differentiating, hold the bare mass fixed as well as ; otherwise the mass running would not be defined by a fixed bare theory. Since ,
Thus, with the source's extra factor of one half,
The factor from the running dimensionless bare coupling cancels the counterterm pole. Differentiating as though were independent of would miss this finite result. Some conventions call itself the mass anomalous dimension; that convention is twice the one defined here.

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