Ciro Santilli @cirosantilli 37

As a student at the University of Michigan, he started a company that made lecture notes available free online, drawing a large audience of Midwestern college students and, soon enough, advertisers. At the height of the dotcom bubble, he dropped out of college, raised $10m from the venture firm Venrock and moved the company to Silicon Valley.

His start-up drew interest from an acquirer that was planning to go public early in 2000. They closed the acquisition but missed their IPO window as the market plunged, and by August the company had filed for bankruptcy. Stock that Lawson and investors in his start-up received from the sale became worthless.