Factorial contrast (${\chi }_A(x)={\prod }_{j\in A}{x}_j$)

In a two-level factorial design, a factor subset defines a sign column. The coefficient of this column is its response contrast divided by the number of runs when the columns are orthogonal. A singleton describes a main effect and a pair describes a two-factor interaction. On the full cube, distinct columns have zero inner product: summing over any coordinate in their symmetric difference cancels the terms.