Past exam of the chemistry B course of the University of Cambridge / 2021 / Paper 1 / B2 / a / i / Solution

Number the enone carbonyl carbon C1, the adjacent alkene carbon C2 and the ethoxy-bearing alkene carbon C3. In the bromine-first pathway, the enol-ether-like $C2=C3-\mathrm{OEt}$ unit attacks $\mathrm{B}{\mathrm{r}}_2$ at C2, breaking the Br–Br bond. The intermediate has a new C2–Br bond and positive charge at C3, stabilized as an oxonium chemical resonance contributor by donation from the ethoxy oxygen.

triethylamine removes the remaining C2 hydrogen. Its C–H bonding pair reforms C2=C3 and neutralizes the oxonium system. The result is replacement of the vinylic C2–H by C2–Br, with the original enone and ethoxy group retained. If bromide first captures the cationic intermediate, the equivalent vicinal dibromide can eliminate HBr to reach the same product.

The ethoxy group makes this alkene sufficiently electron-rich for the electrophilic-addition description. It is important to place bromine at C2 and restore the double bond, rather than stop at a saturated addition product.