Write and let be the normal distribution density. Set , where is the probability that attempt is unsuccessful conditional on the preceding attempts being unsuccessful. This is a sequential response selection model. For first-attempt success, the observed outcome and attempt count contributeThis likelihood conditions on baseline and assignment; the displayed response probabilities do not use . No factor for random allocation is needed when conditioning on its realized value.
Four unsuccessful attempts have conditional probability . The outcome is then unobserved, so the observed-data likelihood integrates over it:This is a probability, whereas a responder contributes a joint density in the observed outcome. The sequential response selection model keeps outcome-dependent nonresponse in the likelihood; evaluating the product at an imputed mean would not be this likelihood.
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