Use renormalized propagators of mass and tree vertex . The interaction counterterms have Feynman factors for a two-leg mass insertion and for a four-leg insertion. At one loop the two-point one-particle-irreducible vertex is
The directed tadpole has : interchanging its two ends would reverse the field labels, so the real-scalar tadpole's factor does not apply. It is independent of external momentum, so no wave-function counterterm is required at this order.
For the four-point vertex, label the two unstarred incoming fields by and the starred ones by , with all momenta incoming. The tree contact, the three oriented bubbles and the contact counterterm give
The first bubble has two equivalent arrows along the same direction between its vertices, giving . In the other two channels the arrows oppose one another, and interchanging the lines does not preserve their oriented attachments, giving . This is the oriented complex-scalar quartic graph factors rule.
The mass tadpole is order , while the four-point loop is order . In the multiplicative coupling convention of the source,
The distinction between and the whole additive four-leg coefficient matters for the requested order counting.
Figure 1.
Tree, loop and counterterm contributions to the two-point and four-point vertices of a complex scalar field
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