Low rotational energy spacings can be excited in cold interstellar gas when electronic and most vibrational excitations are frozen out. A polar molecule such as carbon monosulfide has allowed electric dipole transition lines whose frequencies depend on its moment of inertia, providing a distinctive pattern for rotational spectral line assignment. Several matching spectral lines and their isotope shifts give a much stronger identification than one coincidence. The method is especially effective for polar species; a molecule without a permanent electric dipole moment lacks an ordinary pure electric-dipole rotational spectrum.