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Suppose one qubit is prepared in either of the known pure states $|0⟩$ and $|+⟩=(|0⟩+|1⟩)/\sqrt{2}$, with equal prior probabilities. Measuring in the computational basis seems natural, but a tilted projective measurement gives better quantum state discrimination. The two density operators and their difference areThe Pauli matrices give ${\Delta }^2=I/2$, and the eigenvalues of $\Delta$ are ${\lambda }_{\pm }=\pm 1/\sqrt{2}$. Their absolute sum gives trace distance $D=1/\sqrt{2}$, agreeing with trace distance between qubit states.

The positive spectral projector points along the unit Bloch vector $\mathbf{n}=(-1,0,1)/\sqrt{2}$:The outcome labels $+$ and $-$ here refer to the sign of the eigenvalue of $\Delta$; they do not denote a Hadamard basis measurement. Guess $|0⟩$ after $P_{+}$ and $|+⟩$ after $P_{-}$. This sign choice is the equal-prior Helstrom measurement for two pure states, a case of the Holevo–Helstrom theorem. ^[ref]

An explicit orthonormal basis for this projective measurement iswith $P_{\pm }=|h_{\pm }⟩⟨h_{\pm }|$. Thus the real coefficient rotation angle is $\beta =-\pi /8$ relative to the computational basis, while the Bloch vector of $P_{+}$ is tilted by $\pi /4$ from the positive $z$ axis toward negative $x$. State-vector and Bloch sphere angles differ by a factor of two.

Write $a=(1+1/\sqrt{2})/2$ and $b=(1-1/\sqrt{2})/2$, so $a+b=1$. The Born rule gives the conditional outcome probabilitiesThe event $P_{+}$ has probability gap $a-b=1/\sqrt{2}=D$, attaining the variational characterization of trace distance. Both preparations are identified correctly with conditional probability $a$, so

For comparison, a $Z$ projective measurement in the computational basis has conditional outcome probabilities $(1,0)$ on ${\rho }_0$ and $(1/2,1/2)$ on ${\rho }_{+}$. Guess zero on outcome zero and plus on outcome one. The average success isand the measured total variation distance is only $1/2$. The optimal tilted projective measurement gains about $0.103553$ in absolute success probability by balancing the two conditional error rates instead of identifying $|0⟩$ perfectly at the expense of $|+⟩$.

These are statistics for alternative measurements on independently prepared copies. Applying $Z$ first and then the tilted projective measurement is a different experiment, because the first measurement in quantum mechanics changes the density operator.