The prior mean decreases as increases. More strongly, its cumulative distribution function and upper-tail probability areFor every fixed , that upper-tail probability decreases with . The statistician increasingly favors smaller values of ; as , the prior distribution concentrates near zero. For , its variance also decreases. This is concentration of a beta prior near zero.
With the data fixed, the derivatives areThus the prior weight increases and the posterior mean decreases. Their limits are and . Both the changing prior mean and the increasing weight contribute to the change in the posterior mean.
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