A zero-inflated Poisson regression specifies a structural-zero probability and a susceptible-component Poisson distribution mean . In this parametrization,
The mean is . Logistic predictors for and logarithmic predictors for allow covariates to affect component membership and count intensity differently. A susceptible individual can still generate a zero count; susceptibility is not equivalent to an observed positive response.
In a zero-inflated Poisson regression, Bayes theorem separates structural zeros from susceptible zero counts. A positive count rules out the structural-zero class; a zero raises its posterior probability according to the displayed formula, but usually does not determine class membership with certainty. This same probability supplies the E-step of the EM algorithm for zero-inflated Poisson regression.
A logarithmic count-component contrast multiplies the susceptible mean by , while a zero-logit contrast multiplies the structural-zero odds by . If the baseline zero predictor is , the marginal mean ratio is
Thus the count ratio alone is not a population-average effect when a covariate changes both components. With interaction terms, the relevant count contrast must first include the interactions for the stated reference group.
The expectation-maximization algorithm introduces for a structural zero. Its E-step gives at positive counts and at zero. The M-step maximizes a logistic log-likelihood with fractional responses and a Poisson log-likelihood with weights . With only a binary predictor, write for group size, and ; the explicit updates are and . Log and logit group contrasts recover the regression coefficients, with boundary values interpreted through limits.

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