Once upon a time, when Ciro worked at a company, one day the company decided to give everyone a 20% raise.
The likely reason was that Apple was coming to town, and was sucking the fuck out of the company's talent.
Nothing ever drove it so clearly into Ciro's heart the obvious fact that even for skilled jobs, companies don't pay you what you're worth. They pay you as little as possible so you won't quit to join someone else. It is pure market forces in play.
The annoying thing is that people are highly non-fungible, so much like painting auctions, you can only estimate your price by putting yourself on auction and seeing what people will pay for you, i.e. interviewing for new jobs.
Another point is that people have all sorts of stupid restrictions such as not wanting to work on certain areas for moral reasons, or not wanting to move away from a certain area they like. Companies will of course readily exploit such weakness to be able to pay less. Silly non-rational beings.
Many/most companies are unable to give any beauty to its employees.
Hiring is simply a process of "let's get this money making project working ASAP", bring people in, without considering Brooks's law.
And then when that happens, companies put people in extremely narrow knowledge areas, making them unable to see or participate in the bigger picture of things, unless they spend 10 years there and reach architect status.
This is perhaps particularly painful for high flying birds like Ciro Santilli.
Companies need a higher top to down force that attempts to actually teach the business and tech to every employee to counter the low level manager get things done now pressure.
Companies that are able to do that, will have many more employees with a sense of purpose, and with the ability to innovate. Those companies will win.
Sequoia Capital by Ciro Santilli 37 Updated 2025-07-16
Video 1.
Target Big Markets by Don Valentine (2010)
Source.

Pinned article: Introduction to the OurBigBook Project

Welcome to the OurBigBook Project! Our goal is to create the perfect publishing platform for STEM subjects, and get university-level students to write the best free STEM tutorials ever.
Everyone is welcome to create an account and play with the site: ourbigbook.com/go/register. We belive that students themselves can write amazing tutorials, but teachers are welcome too. You can write about anything you want, it doesn't have to be STEM or even educational. Silly test content is very welcome and you won't be penalized in any way. Just keep it legal!
We have two killer features:
  1. topics: topics group articles by different users with the same title, e.g. here is the topic for the "Fundamental Theorem of Calculus" ourbigbook.com/go/topic/fundamental-theorem-of-calculus
    Articles of different users are sorted by upvote within each article page. This feature is a bit like:
    • a Wikipedia where each user can have their own version of each article
    • a Q&A website like Stack Overflow, where multiple people can give their views on a given topic, and the best ones are sorted by upvote. Except you don't need to wait for someone to ask first, and any topic goes, no matter how narrow or broad
    This feature makes it possible for readers to find better explanations of any topic created by other writers. And it allows writers to create an explanation in a place that readers might actually find it.
    Figure 1.
    Screenshot of the "Derivative" topic page
    . View it live at: ourbigbook.com/go/topic/derivative
  2. local editing: you can store all your personal knowledge base content locally in a plaintext markup format that can be edited locally and published either:
    This way you can be sure that even if OurBigBook.com were to go down one day (which we have no plans to do as it is quite cheap to host!), your content will still be perfectly readable as a static site.
    Figure 2.
    You can publish local OurBigBook lightweight markup files to either https://OurBigBook.com or as a static website
    .
    Figure 3.
    Visual Studio Code extension installation
    .
    Figure 4.
    Visual Studio Code extension tree navigation
    .
    Figure 5.
    Web editor
    . You can also edit articles on the Web editor without installing anything locally.
    Video 3.
    Edit locally and publish demo
    . Source. This shows editing OurBigBook Markup and publishing it using the Visual Studio Code extension.
    Video 4.
    OurBigBook Visual Studio Code extension editing and navigation demo
    . Source.
  3. https://raw.githubusercontent.com/ourbigbook/ourbigbook-media/master/feature/x/hilbert-space-arrow.png
  4. Infinitely deep tables of contents:
    Figure 6.
    Dynamic article tree with infinitely deep table of contents
    .
    Descendant pages can also show up as toplevel e.g.: ourbigbook.com/cirosantilli/chordate-subclade
All our software is open source and hosted at: github.com/ourbigbook/ourbigbook
Further documentation can be found at: docs.ourbigbook.com
Feel free to reach our to us for any help or suggestions: docs.ourbigbook.com/#contact