The two starting ester groups are adjacent on the benzene ring. Select one ester carbon as the site receiving both incoming methyl groups. A first methyl addition gives a tetrahedral intermediate; its collapse expels methoxide to give the ortho-substituted ketone . A second methyl addition produces , with the alkoxide bound to magnesium.
The newly generated oxygen is now positioned to attack the remaining ester intramolecularly. Draw an arrow from its lone pair to that ester carbonyl and another from the C=O pi bond to its oxygen. Collapse of the resulting tetrahedral intermediate reforms the carbonyl and expels methoxide, closing a five-membered lactone. Protonation of magnesium-bound species in the work-up gives 3,3-Dimethylphthalide. Equivalently, protonation can first give the ortho hydroxy ester, followed by acid-assisted lactonization with loss of methanol; both descriptions show the same required bond formation.
The oxygen in the new ring is the oxygen of the first ester's original carbonyl; the surviving lactone carbonyl comes from the second ester. The product retains the six ring carbons and both original acyl carbons, loses the two ester methoxy carbons, and gains two carbons from methylmagnesium bromide. The favourable intramolecular five-membered closure accounts for the displayed product. It does not make the isolated lactone universally inert to a large excess of grignard reagent; stoichiometry and trapping/work-up conditions matter.
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