Let
Subtracting the measured distance modulus from the measured apparent magnitude gives
For the Hubble flow, define
The Hubble law, with the Hubble constant parametrized by , gives . After integrating over each intrinsic absolute magnitude and each unobserved true distance modulus, independence therefore gives the likelihood function
Put , , , , and form the weighted means
The two equations obtained from the score function are
Consequently the maximum-likelihood estimators are
The Hessian matrix of the log likelihood is
Its first leading principal minor is negative and its determinant is , so it is a negative-definite matrix. Thus the stationary point is the unique global maximum.
Under homoskedasticity, write
Then and . Both are unbiased estimators, and their covariance matrix is
Indeed the Fisher information is
and its inverse is exactly the displayed covariance matrix. The estimators therefore attain the multivariate Cramer-Rao bound and are efficient estimators.
By the invariance property of maximum likelihood estimation,
The sampling distribution is , where
has a log-normal distribution with
Writing , its exact fractional bias and variance are
Hence, to leading order,

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