Let . The Bernoulli distribution likelihood function is . Multiplication by the beta distribution prior density and Bayes' theorem giveRecognizing the normalized beta distribution,This is Beta-binomial conjugacy; the same update applies whether the data are recorded as the individual Bernoulli trials or their success count.
Conditional on , the future Bernoulli random variable is independent of the observed statistical sample and has success probability . Its posterior predictive probability is therefore the posterior mean of . Put and . Thenusing the beta-gamma identity and the Gamma function recurrence. HenceThe whole posterior predictive distribution of is the Bernoulli distribution with this success probability.
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