For the isotropic zero-field classical Heisenberg model of a ferromagnet, the analytic vector Landau expansion uses the Cartesian components of the vector order parameter near . rotational symmetry makes its scalar terms functions of . Global spin inversion symmetry also requires . Through fourth order this gives
A positive quartic coefficient stabilizes the unconstrained truncated free energy. The disordered phase has and its minimum at ; the aligned phase has and a minimum at nonzero . At the continuous transition . The attractive alignment interaction supplies an energetic tendency toward negative quadratic curvature; orientational entropy favors the disordered phase at high temperature, so the sign of is a free-energy question rather than a consequence of the pair energy alone.
The analyticity assumption matters: the variable printed as is a nonnegative magnitude, so reversing does not send that scalar to . Terms proportional to or would be rotationally invariant but nonanalytic at the vector origin. Standard analytic Landau theory excludes them. Without that assumption, the stated pair symmetry alone would not exclude odd powers of the magnitude.[ref]

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