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Magnetic coercivity is the magnitude of a reverse applied magnetic field intensity required to bring a previously magnetized specimen's magnetization to zero on a specified hysteresis branch. It depends on material, preparation and measurement history. It differs from remanent magnetization, which is the remaining magnetization at zero applied field.

In a weak applied field, magnetic susceptibility relates magnetization to magnetic field intensity, $M=\chi H$. Its sign, temperature dependence and nonlinear field dependence distinguish several mechanisms.

Diamagnetism is the orbital response opposing an applied magnetic field, with $\chi <0$. Closed-shell atoms and filled bands generally give a weak, nearly temperature-independent response. In a simple free Electron metal, Landau diamagnetism contributes ${\chi }_L=-{\chi }_P/3$; the factor is specific to the isotropic parabolic-band model and is not universal in crystals.

Paramagnetism gives $\chi >0$. Localized magnetic moments align statistically with the field against thermal disorder. For independent moments of angular momentum $J$,which is the Curie law. Exchange interactions often lead approximately to the Curie–Weiss law, $\chi =C/(T-\Theta )$, sufficiently far above any ordering temperature. The sign of $\Theta$ suggests predominantly parallel or antiparallel exchange, though it is not a complete classification. Conduction Electrons instead exhibit Pauli paramagnetism:for $g\simeq 2$ and a spin-summed density of states per unit volume. Only states close to the Fermi energy change occupation, making this response nearly temperature independent when $k_{B}T\ll E_F$.

Ferromagnetism has spontaneous parallel magnetic order below a Curie temperature. Exchange interaction, not simply classical dipole attraction, provides the dominant alignment mechanism. In the convention $H=-J_{\mathrm{ex}}{\sum }_{⟨ij⟩}{\mathbf{S}}_i\cdot {\mathbf{S}}_j$, positive $J_{\mathrm{ex}}$ favours alignment. Magnetic domains can make a ferromagnet's total magnetization vanish before an external field aligns its domains. Domain motion and anisotropy produce saturation, hysteresis, remanent magnetization and a reverse field measured by magnetic coercivity.

Antiferromagnetism has oppositely ordered sublattices below a Néel temperature; equal opposing moments give zero net magnetization while retaining a nonzero staggered order parameter. A susceptibility anomaly and magnetic neutron diffraction reveal this order even when bulk magnetization vanishes. Ferrimagnetism also has opposing sublattices but unequal contributions, giving a nonzero spontaneous net moment. Above their ordering temperatures both can become paramagnetic. Measurements with a magnetometer as a function of field and temperature, supplemented by magnetic diffraction, therefore distinguishes a compensated ordered material from an ordinary paramagnet.