The scalar mass matrix is the Hessian matrix of the scalar potential at a vacuum. Its eigenvalues are the tree-level squared masses; broken symmetry directions are zero eigenvectors before a Higgs mechanism or explicit symmetry breaking removes the corresponding massless modes.
An accidental massless scalar has zero quadratic mass without being required by the stated broken continuous symmetry. A singlet with potential around is an example: its Hessian matrix vanishes although no continuous symmetry of that single real field protects a mass term. Such a zero mass can require tuning once quantum corrections are included.
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