Ignoring a factor independent of the parameters, the likelihood function is
Since every count is positive, a boundary value has zero likelihood. At an interior optimum, a Lagrange multiplier for gives . Summing the resulting gives , so
The log likelihood function is strictly concave on the positive simplex, because its Hessian matrix is diagonal with entries . Hence this critical point is the unique global maximum-likelihood estimate.
Under independence, the log likelihood function separates:
Maximizing the two terms over their respective probability simplices, by the same Lagrange multiplier argument as in part (a), gives
Therefore the constrained maximum-likelihood estimates are
The associated fitted cell counts are .
The log likelihood ratio statistic comparing the unrestricted fit with the independence fit is
The unrestricted model has free parameters. Independence has , so the difference is . By Wilks theorem, under the null hypothesis the statistic has asymptotically a chi-squared distribution with degrees of freedom, rather than , , or .
For the supplied statistic, the approximate p-value is . Thus reject independence at the 5% level, but not at the 1% level: the data provide evidence of an association. The approximation is reasonable here; the smallest fitted cell count is , so all fitted counts exceed . The statistical hypothesis test concerns association, not a causal effect of personality.

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