Ignoring a factor independent of the parameters, the likelihood function is
Since every count is positive, a boundary value has zero likelihood. At an interior optimum, a Lagrange multiplier for gives . Summing the resulting gives , so
The log likelihood function is strictly concave on the positive simplex, because its Hessian matrix is diagonal with entries . Hence this critical point is the unique global maximum-likelihood estimate.
Under independence, the log likelihood function separates:
Maximizing the two terms over their respective probability simplices, by the same Lagrange multiplier argument as in part (a), gives
Therefore the constrained maximum-likelihood estimates are
The associated fitted cell counts are .
The log likelihood ratio statistic comparing the unrestricted fit with the independence fit is
The unrestricted model has free parameters. Independence has , so the difference is . By Wilks theorem, under the null hypothesis the statistic has asymptotically a chi-squared distribution with degrees of freedom, rather than , , or .
For the supplied statistic, the approximate p-value is . Thus reject independence at the 5% level, but not at the 1% level: the data provide evidence of an association. The approximation is reasonable here; the smallest fitted cell count is , so all fitted counts exceed . The statistical hypothesis test concerns association, not a causal effect of personality.
The Gaussian linear model has log likelihood function, up to an additive constant,
For each fixed positive , maximize this by minimizing the residual sum of squares. Differentiation gives the normal equations
The full column rank of makes positive definite, hence invertible, so
The quadratic objective is strictly convex, which proves uniqueness. The joint maximum-likelihood estimate has the same coefficient estimate, except on the probability-zero event of an exactly zero residual when the positive-variance likelihood has no finite joint maximizer.
Write . Since ,
The errors have mean zero and covariance matrix . Therefore
Thus is an unbiased estimator. In addition, the multivariate normal distribution is preserved by linear maps, so is multivariate normal with the displayed mean and covariance matrix.
Use the residual mean square
To justify its denominator, let , the orthogonal projection matrix onto the column space of . Then the residual is . The idempotent matrix has rank , so diagonalizing it with an orthogonal matrix gives
Consequently , making an unbiased estimator. If specifically asked for maximum likelihood estimation, maximizing over gives the alternative , which is biased downward by the factor .
Let . Part (b) gives
The residual vector and coefficient estimator are independent: they are jointly normal and their cross-covariance matrix is zero, since . Hence is independent of . By the definition of Student's t-distribution,
Let be the quantile of this distribution. Inverting the central probability statement gives the exact marginal confidence interval
Its coverage is under the stated Gaussian linear model; simultaneous coverage for all coefficients would require a separate adjustment.

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