- owns the entire stack and creates high quality highly optimized systems
- creates closed lock-in systems without inter-operability and actively fights users from owning their devices
- do they give back enough to open source, or do they leech mostly?
Of course, this only made sense when Apple was more of an underdog to IBM, and Ciro Santilli greatly admires their defiance of the norm.
As of 2020 however, Apple is kind of on the top of the mobile world, and Think different simply makes no sense anymore, notably because it relies on closed source offline software used by millions.
it's Popular Now It Sucks comes to mind.
This is a trap every company that prides itself on it's "alternative culture" sets for itself. If they succeed, they could become the norm.
1976 Think different. 2011 Think mainstream
. Cropped from wallpapersafari.com/w/RqYUEj.1984 Macintosh advertisement by Apple (1984)
Source. This ad suggests that Apple was the new thinker that would destroy IBM, as Steve Jobs said it himself when introducing the ad: www.youtube.com/watch?v=zlQvMp5rB6g. And then Apple became IBM in the 2000's starting with the launch of the iPod and then leading up to the iPhone.Because the people who are crazy enough to think they can change the world are the ones who do.
Nice looking and expensive operating system by Apple. Ciro Santilli believes that:
- if you want to be ripped off, just use Microsoft Windows which has more software available
- or if you want to attain Enlightenment, just use Linux, which is free and open source
Co-founder of Apple.
Is Jobs evil? Is he interesting? Undoubtedly.
www.folklore.org/ProjectView.py?project=Macintosh&characters=Steve%20Jobs has some good anecdotes about him.
Ciro Santilli is especially fond of: Jobs and Wozniak's blue box.
Good quotes:
- "Try to have a nice family life, have fun, save a little money." quote at: Section "Don't be a pussy" and the related Jobs and Wozniak's blue box attitude
- "Steve Jobs Insult Response" on backward design
- Steve Jobs Pixar office design philosophy: great ideas happen from chance meetings on corridors, not in board rooms: officesnapshots.com/2012/07/16/pixar-headquarters-and-the-legacy-of-steve-jobs/
- Steve Jobs' 2005 Stanford Commencement Address
- Here's to the crazy ones: Ciro would like to believe that this is mostly written by Jobs, but apparently it was just written by an advertisement agency. Good job though.
You must watch this: Video "Bill Gates vs Steve Jobs by Epic Rap Battles of History (2012)".
Evil deeds:
- not recognizing own daughter for many years??? en.wikipedia.org/wiki/Lisa_Brennan-Jobs
- lying to Steve Wozniak about the 5000 dollar Atari bonus: web.archive.org/web/20110612071502/http://www.woz.org/letters/general/91.html
- not giving stock to early garage employees: www.businessinsider.com/steve-wozniak-gave-early-apple-employees-10-million-in-stock-2014-9 OK, not a legal obligation. But... love?
This idea also comes up in other sources of course.
TODO clear attribution source:
Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.
Ciro Santilli likes Magic: The Gathering and he was pleased when he learned that Steve Wozniak does too, and has an expensive collection: redsunsoft.com/2019/03/how-a-post-to-play-magictg-turned-into-an-afternoon-with-the-woz/
Some have actually been preserved: en.wikipedia.org/wiki/File:Blue_Box_in_museum.jpg
The japanese name literally means:
- 富士 fushi, from Mount Fuji, which itself has unknown origin
- 通 tong: telecommunications
Pinned article: Introduction to the OurBigBook Project
Welcome to the OurBigBook Project! Our goal is to create the perfect publishing platform for STEM subjects, and get university-level students to write the best free STEM tutorials ever.
Everyone is welcome to create an account and play with the site: ourbigbook.com/go/register. We belive that students themselves can write amazing tutorials, but teachers are welcome too. You can write about anything you want, it doesn't have to be STEM or even educational. Silly test content is very welcome and you won't be penalized in any way. Just keep it legal!
Intro to OurBigBook
. Source. We have two killer features:
- topics: topics group articles by different users with the same title, e.g. here is the topic for the "Fundamental Theorem of Calculus" ourbigbook.com/go/topic/fundamental-theorem-of-calculusArticles of different users are sorted by upvote within each article page. This feature is a bit like:
- a Wikipedia where each user can have their own version of each article
- a Q&A website like Stack Overflow, where multiple people can give their views on a given topic, and the best ones are sorted by upvote. Except you don't need to wait for someone to ask first, and any topic goes, no matter how narrow or broad
This feature makes it possible for readers to find better explanations of any topic created by other writers. And it allows writers to create an explanation in a place that readers might actually find it.
Figure 1. Screenshot of the "Derivative" topic page. View it live at: ourbigbook.com/go/topic/derivativeVideo 2. OurBigBook Web topics demo. Source. - local editing: you can store all your personal knowledge base content locally in a plaintext markup format that can be edited locally and published either:This way you can be sure that even if OurBigBook.com were to go down one day (which we have no plans to do as it is quite cheap to host!), your content will still be perfectly readable as a static site.
- to OurBigBook.com to get awesome multi-user features like topics and likes
- as HTML files to a static website, which you can host yourself for free on many external providers like GitHub Pages, and remain in full control
Figure 3. Visual Studio Code extension installation.
Figure 4. Visual Studio Code extension tree navigation.
Figure 5. Web editor. You can also edit articles on the Web editor without installing anything locally.Video 3. Edit locally and publish demo. Source. This shows editing OurBigBook Markup and publishing it using the Visual Studio Code extension.Video 4. OurBigBook Visual Studio Code extension editing and navigation demo. Source. 
- Infinitely deep tables of contents:
All our software is open source and hosted at: github.com/ourbigbook/ourbigbook
Further documentation can be found at: docs.ourbigbook.com
Feel free to reach our to us for any help or suggestions: docs.ourbigbook.com/#contact