The general and ideal user acquisition is of course organic Googling:
However, before that point, it is very likely that Ciro will have to physically do some very hard and specific user acquisition work at some University. Maybe there is a more virtual way of achieving this.
This work will involve going through some open set of university lecture notes, and creating a superior version of them on OurBigBook.com, and somehow getting students to notice it and use it as a superior alternative to their crappy lecture notes.
Another very promising route is publishing the answers to old examination questions on the website. It is likely that we will be able to overcome any copyright issues by uploading only the answers to numbered questions. There is a minor risk that these would be considered derivative works of the copyrighted questions. But universities would have to be very anal to enforce a DMCA for that!!!
Getting in contact with students is an epic challenge, as an incredibly deep chasm separates us:
Walking with advertisement t-shirts mentioning specific course names in some university location is something Ciro seriously considers, that's how desperate things are. Watch out: docs.ourbigbook.com/#public-relations for T-shirt news!
Master's degree by Ciro Santilli 40 Updated 2025-07-16
In your normal 2020 broken educational system, it is the first time at which students get an official chance to learn something advanced, and possibly prepare to go venture into the PhD desert.
University entry exam by Ciro Santilli 40 Updated 2025-07-16
These are the most evil examinations society has.
They mean that until you are 18, you have to study a bunch of generic crap you hate just to get into university. Rather than studying whatever it is that you truly love to become a God at it as fast as possible and have any chance of advancing the field.
And then, if you decide that you want to change, which is not unlikely since you haven't really try to study what you signed up for before then, it can be very hard and time consuming, leading to a bunch of adults with useless degress they will never use at work.
With the invention of the Internet, all teaching material can be free and open source. Only laboratory space has any cost (besides the opportunity cost of participation in actual projects in a research team).
Per-country list: en.wikipedia.org/wiki/List_of_admission_tests_to_colleges_and_universities
archive.ph/GpyQv#selection-925.340-925.495 Reagan's OMB Director David Stockman told congress:
students are "tax eaters... [and] a drain and drag on the American economy." Student aid "isn’t a proper obligation of the taxpayer,"
and then:
In fact, voters were far more likely to punish lawmakers for raising taxes. Elected officials made the political calculus that it was safer politically to divert existing funds from discretionary costs to mandatory costs like health care, prisons and primary education, than raise taxes.

Pinned article: Introduction to the OurBigBook Project

Welcome to the OurBigBook Project! Our goal is to create the perfect publishing platform for STEM subjects, and get university-level students to write the best free STEM tutorials ever.
Everyone is welcome to create an account and play with the site: ourbigbook.com/go/register. We belive that students themselves can write amazing tutorials, but teachers are welcome too. You can write about anything you want, it doesn't have to be STEM or even educational. Silly test content is very welcome and you won't be penalized in any way. Just keep it legal!
We have two killer features:
  1. topics: topics group articles by different users with the same title, e.g. here is the topic for the "Fundamental Theorem of Calculus" ourbigbook.com/go/topic/fundamental-theorem-of-calculus
    Articles of different users are sorted by upvote within each article page. This feature is a bit like:
    • a Wikipedia where each user can have their own version of each article
    • a Q&A website like Stack Overflow, where multiple people can give their views on a given topic, and the best ones are sorted by upvote. Except you don't need to wait for someone to ask first, and any topic goes, no matter how narrow or broad
    This feature makes it possible for readers to find better explanations of any topic created by other writers. And it allows writers to create an explanation in a place that readers might actually find it.
    Figure 1.
    Screenshot of the "Derivative" topic page
    . View it live at: ourbigbook.com/go/topic/derivative
  2. local editing: you can store all your personal knowledge base content locally in a plaintext markup format that can be edited locally and published either:
    This way you can be sure that even if OurBigBook.com were to go down one day (which we have no plans to do as it is quite cheap to host!), your content will still be perfectly readable as a static site.
    Figure 2.
    You can publish local OurBigBook lightweight markup files to either https://OurBigBook.com or as a static website
    .
    Figure 3.
    Visual Studio Code extension installation
    .
    Figure 4.
    Visual Studio Code extension tree navigation
    .
    Figure 5.
    Web editor
    . You can also edit articles on the Web editor without installing anything locally.
    Video 3.
    Edit locally and publish demo
    . Source. This shows editing OurBigBook Markup and publishing it using the Visual Studio Code extension.
    Video 4.
    OurBigBook Visual Studio Code extension editing and navigation demo
    . Source.
  3. https://raw.githubusercontent.com/ourbigbook/ourbigbook-media/master/feature/x/hilbert-space-arrow.png
  4. Infinitely deep tables of contents:
    Figure 6.
    Dynamic article tree with infinitely deep table of contents
    .
    Descendant pages can also show up as toplevel e.g.: ourbigbook.com/cirosantilli/chordate-subclade
All our software is open source and hosted at: github.com/ourbigbook/ourbigbook
Further documentation can be found at: docs.ourbigbook.com
Feel free to reach our to us for any help or suggestions: docs.ourbigbook.com/#contact