Reading the approximately straight trend in the supplied graph gives and . These are graph-read estimates, not more precise material constants. For , reversible isothermal stretching gives
Both are positive: stretching does mechanical work on the film and requires heat input to prevent cooling. Its internal energy increases by about .
Write , with . Constant then makes the reversible adiabatic condition
where is an arbitrary fixed reference temperature; absorbing it into the constant gives the requested logarithm convention. Hence
Here . Since , integration gives . To first order this is
There is no heat exchange on this reversible adiabat. Cooling and increasing internal energy are compatible: positive area work more than offsets the decrease of the temperature-dependent energy term.

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