BackRub by Ciro Santilli 40 Updated 2025-07-16
This was the original name of Google Search.
One wonders if this name has some influence from the LGBT culture in San Francisco! The sexual innuendo is palpable.
"Back" is of course a reference to "backlinks", since Google Search relies on incoming links (AKA backlinks) to a webpage to determine its importance.
Scott Hassan by Ciro Santilli 40 Updated 2025-07-16
The guy who coded the initial version of BackRub, the first version of Google Search, but left before the company formed. TODO how did he meet Largey Brage? Why did he leave Google?
In 1997 he cofounded eGroups, a mailing list management website, together with the mysterious Carl Victor Page, Jr., Larry Page's older brother. eGroups was sold to Yahoo! in 2000 for $432m, just before the Dot-com bubble burst.
As of 2021 his net worth was of "only" $1b, even though his original Google shares would have been worth $13b. He must have sold too much too early to do other cool stuff. archive.ph/IgkMI:
When Mr. Page and Mr. Brin founded Google in 1998, Mr. Hassan bought 160,000 shares for $800. When Google went public in 2004, the shares were worth more than $200 million. The shares, now in Google’s parent company, Alphabet, would be valued at more than $13 billion today [2021].
Did Largey give him this nice deal as a way to thank him for helping start the company, or was it just that they had no big hopes and $800 seemed right? youtu.be/pmXDtTD6vQY?t=146 suggests the stocks were part of his compensation for 3 months of coding work. Also mentioned at: nypost.com/2021/08/20/google-founder-created-revenge-site-against-estranged-wife
In 2001, Scott married a Vietnamese chick called Allison Huynh from university and they had three children.
In 2014 Hassan asked for a divorce, and the proceedings were a shitshow, lasting more than 7 years.
In 2004 he tried strike a $20 million[ref] post-nuptial after Google went public, which she declined, so things were already crappy back then.
Then, during the divorce, Scott even created a revenge website for her as well. He's so petty! Down as of 2024 of course. There are only some weird redirect archives now: web.archive.org/web/20210915000000*/https://allisonhuynh.com redirecting to sites.google.com/view/allisonhuynhcom
To be fair, he did work on a lot of cool stuff after BackRub for which he deserves credit, not the least the company that created the Robot Operating System, which is a cool sounding open source project, which is awesome. But this divorce story is so damning! He should just own up to it, split the cash, and move on... The fact that the Google money came from an investment before marriage likely complicates things.
The fact that he does not have a Wikipedia page as of 2022 is mind blowing, especially after divorce details. Maybe Ciro Santilli will create it one day. Just no patience now. OK, done it June 2022: en.wikipedia.org/wiki/Scott_Hassan let's see if it lasts. The page lasted but ended up being Ciro Santilli's first edit war, how exciting:
Looking a the history, he just kept revealing different IPs and continuously reverting, which other people put back in. Another of his IPs:
  • 24.234.111.66 is marked as being from Las Vegas online.
There is also an interesting edit from 2600:1700:5470:5c50:7566:9580:1b60:ab41 which mentions without source the little known fact
after working at Washington University's Medical Libraries Group (having been recruited out of SUNY Buffalo for the summer).
so it could be Hassan adding some actually good and interesting information to the article. That one however also has an edit to en.wikipedia.org/wiki/Ernest_Nagel so maybe it's not him.
Figure 3.
Screenshot of allisonhuynh.com by the Daily Mail
. Source.
Shel Kaphan by Ciro Santilli 40 Updated 2025-07-16
First Amazon hire, wrote and led the team that wrote v1.
He looks like an older and more experienced dude compared to Bezos at the time.
Bibliography:
. www.geekwire.com/2011/meet-shel-kaphan-amazoncom-employee-1/2/ also mentions that unlike California, there's no sales tax in the state of Washington, which is important for selling books.
Video 1.
Shel Kaphan interview by Internet History Podcast (2015)
Source.
Video 2.
Amazon.com Continues to Grow by NBC 15 (2014)
Source. Features short excerpt of filmed interview with Shel.
Figure 1. . Source. TODO year. Presumably more or less close to publishing date of source at 2020.
Arghh, why so hard... tested 2021:
This is perhaps the most popular version of Great doubt in 21st century China
Fuller quote as seen e.g. at: www.hrfjw.com/fjrw/hcrw/ywfs/324750.html
大疑大悟,小疑小悟,不疑不悟
translation;
Great doubt, great underestanding. Small doubt, small understanding. No doubt, no understanding.
k.sina.cn/article_5668613235_151e02c7300100wutq.html attributes it to modern day Chinese "Master Chongci" (崇慈法师).
Google X by Ciro Santilli 40 Updated 2025-07-16
Wikipedia reads:
Any contributor could create and own new Knol articles, and there could be multiple articles on the same topic with each written by a different author.
so basically exactly what Ciro Santilli wants to do on OurBigBook.com. Ominous.
Like any closed source "failure", everything was deleted. wiki.archiveteam.org/index.php/Knol
Google Books by Ciro Santilli 40 Updated 2025-07-16
They scanned a bunch of books, and then allowed search results to hit them. They then only show a small context around the hit to avoid copyright infringement.
Bibliography:

There are unlisted articles, also show them or only show them.