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The nematic order parameter is a symmetric second-rank tensor and a traceless second-rank tensor describing orientational anisotropy. For molecular unit axes $\mathbf{s}$, $Q_{ij}$ is proportional to $⟨s_i{s}_j-{\delta }_{ij}/3⟩$. It vanishes in an isotropic phase and is unchanged by head-tail reversal $\mathbf{s}\mapsto -\mathbf{s}$, unlike a polar order parameter. For uniaxial nematic order, the nematic director is thus an unoriented axis.

One convention for the Landau-de Gennes free energy through fourth order, respecting rotational symmetry, isFor a traceless second-rank tensor in three dimensions, the Cayley-Hamilton theorem gives $\mathrm{Tr}{Q}^4=(\mathrm{Tr}{Q}^2{)}^2/2$, so there is only one independent quartic rotational invariant of a symmetric traceless tensor. The only possible linear scalar is $\mathrm{Tr}Q=0$; without an external anisotropy no linear term survives.

The cubic rotational invariant of a symmetric traceless tensor distinguishes prolate and oblate forms of uniaxial nematic order. Head-tail reversal leaves $Q$ unchanged and does not impose $Q\mapsto -Q$. Thus a cubic term is allowed in three dimensions and generically produces a first-order phase transition, rather than a symmetry-enforced continuous onset. In two dimensions a symmetric traceless second-rank tensor has eigenvalues $s,-s$, hence $\mathrm{Tr}{Q}^3=0$: the cubic invariant vanishes identically in two dimensions. This is a statement about the Landau free energy; fluctuations in two dimensions require a separate treatment.