Was adopted by AskJeeves in 2001.
The Google Story Chapter 11. "The Google Economy" comments:
As they saw it, generation one was AltaVista, generation two was Google, and generation three was Teoma, or what Ask Jeeves came to refer to as Expert Rank. Teoma's technology involved mathematical formulas and calculations that went beyond Google's PageRank system, which was based on popularity. In fact, the concept had been cited in the original Stanford University paper written by Sergey Brin and Larry Page as one of the methods that could be used to rank indexed Web sites in response to search requests. "They called their method global popularity and they called this method local popularity, meaning you look more granularly at the Web and see who the authoritative sources are," Lanzone said. He said Brin an Page had concluded that local popularity would be exceedingly difficult to execute well, because either it would require too much processing power to do it in real time or it would take too long.
googlesystem.blogspot.com/2006/03/expertrank-authoritative-search.html mentionsand:
ExpertRank is an evolution of IBM's CLEVER project, a search engine that never made it to public.
The difference between PageRank and ExpertRank is that for ExpertRank the quality of the page is important and that quality is not absolute, but it's relative to a subject.
There are other more recent algorithms with similar names, and are prehaps related:
- www.researchgate.net/publication/257015904_ExpertRank_A_topic-aware_expert_finding_algorithm_for_online_knowledge_communities ExpertRank: A topic-aware expert finding algorithm for online knowledge communities (2013)
- ieeexplore.ieee.org/document/5260966 ExpertRank: An Expert User Ranking Algorithm in Online Communities
Google has put considerable effort into custom hardware to greatly optimize its stack, in a way that is quite notable compared to other tech companies.
- 2021 www.theregister.com/2021/03/23/google_to_build_server_socs/ Google vows to build its own server system-on-chips, hires Intel veteran. Inevitable with the end of Moore's law. Instruction set architecture unannounced however. I'll bet ARM instruction set
- 2021 codec acceleration for YouTube: www.tomshardware.com/uk/news/intel-replaces-xeons-with-custom-vcus
E.g. about.google/ in 2022.
The Google Story suggests that this practice existed in academia, where it was brought from. But I can't find external references to it easily:
At Google, the preference is for working in small teams of three, with individual employees expected to allot 20 percent of their time to exploring whatever ideas interest them most. The notion of "20 percent time" is borrowed from the academic world, where professors are given one day a week to pursue private interests.
Ciro Santilli has mixed feelings about animal rights.
On one hand, his irrational side wants of course all animals to be happy.
On the other, he does not care about this enough to not kill and eat them, even though he believes that you could live off plants relatively well.
His more rational side says: humans are sacred. Either because you believe in the soul, or because your built-in empathy behaviours. If it is not a human, do whatever you want to it. Killing is already undoubtedly the greatest sin. It is not OK to kill a human painlessly is it? So if torturing it brings humans good, then do it.
Of course, this does get use close and closer to "the what is a human" question, which is more relevant than ever in the awakening of genetics: all species are after all a continuum right?
And Ciro does not have a simple solution to this problem, besides that in 99.9999% the answer is obvious to 99.9999% of the people, and for the others cases, we have to do it like the law and make flawed rules to cover the remaining 0.000099999% cases and let juries decide the rest.
The only other sensible sacredness barrier is the common vegetarian "nervous systems are sacred" one. But how can you believe that if you also follow the religion of physics, where everything is just made of atoms?
Is it evil to take one neuron and torture it? What does that even mean? It will be fun when pain and pleasure are fully understood.
And you are going to have a really hard time when mosquitoes start transmitting deadly diseases that kill your family.
Laws in most 2020 Western modern societies have converged to a hypocritical balance between not offending people too much by hiding the killing and minimizing the pain when possible at low cost. Killing animals painlessly is basically always fine if it brings any "non sadistic" pleasure to humans. And torturing animals is fine with approval e.g. to make medicines.
This has the downside of increasing costs for society. Maybe there are practical benefits besides people feeling bad about animals? Maybe we would have more serial killers if people were free to torture animals? Maybe people in butcher shops would become depressive if their bosses weren't forced to use more expensive painless killing methods? Neither of those seems like huge arguments though.
It eventually comes down to: "how much more is a human life worth than that of an animal" which brings Jesus's Matthew 6:25-34 "Do Not Worry" (archive) quote to mind:
Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more than food, and the body more than clothes? Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?
Non-vegetarian pets owners also baffle Ciro, as most of them basically extend the sacred human line further arbitrarily to certain other cute looking animals like dogs, cats or rabbits, but will gladly kill a cow indirectly by paying someone to pay someone to pay someone to cut it into small pieces. Or they believe that certain specific individuals are sacred. Admittedly, the latter is more rational, and looks a lot of how we treat our own families well, and can accept that other families are not doing so well.
Ciro's even more rational evil side says: the real reason why humans are sacred is a practical one: people have families that love them, and they come to kill you if you kill them, and this starts endless chains of violence that make society unbearable.
While animals feel pain when their children are killed, their memory and logic is just not good enough to fully understand that humans in general have an evil plot to it, and they don't have a method to communicate between themselves and fight back.
For similar reasons, Ciro is pro-abortion.
Futurama's S02E15 "The Problem With Popplers" episode blew Ciro's mind so much.
Ciro should stop discussing topics in which infinite argument has already been had. Sometimes he writes things down so he can stop caring the next time the subject comes up, as there's no need to say it again once it is written.
High-frequency trading as a form of Nirvana by 
Ciro Santilli 35 Updated 2025-03-28 +Created 1970-01-01
Ciro Santilli 35 Updated 2025-03-28 +Created 1970-01-01Ciro Santilli once talked to a man who had been working on high-frequency trading for the last six years.
He was quite nice.
Ciro asked him in what way did he feel his job contributed to the benefit of society.
He replied that it didn't contribute at all. It was completely useless. More than that, it so completely useless, that it was even pure. A bit like advanced mathematics, but not even providing beauty for anybody outside of the company, since everything is a closely guarded trade secret, unlike mathematics which is normally published for the vanity recognition.
And so, Ciro was enlightened.
A great mind can work in the most useless branches of finance, without the desire to improve the world, nor make it worse. Not to compete, nor be afraid, nor anxious. A sand mandala.
Only being. Being, in the exact fraction of a moment where bid meets ask.
Both of them attended Montessori education at some point. Interesting! Mentioned in a talk by Sergey and highlighted at The Google Story.
They stepped down from leading Google roles in 2019: www.npr.org/2019/12/03/784570156/google-founders-brin-page-step-down-pichai-takes-over-as-alphabet-ceo
As The Google Story puts it about Largey:Ciro Santilli likes that.
Scholarship was not just emphasized in their homes; it was treasured.
www.facebook.com/watch/live/?mibextid=qC1gEa&ref=watch_permalink&v=10100156534675351 claims to have a video of Benji Wojin and his cousin Marco Troper from 2018. www.linkedin.com/posts/superintendents_marco-and-benji-wojin-love-these-kids-and-activity-7164448664772435968-siUC/ that links to it is lamenting Marco Troper 's death in 2024.
Claimed photos can be found at:All of the above are likely of the same child.
Bibliography:
ChatGPT produces:Omid Kordestani - Joined in 1999 as Google’s first business hire, focusing on sales and revenue generation.
- Heather Cairns (Employee #4) - Joined in 1998. She handled HR and was one of the earliest administrative hires.
- Harry Cheung (Employee #5) - Joined in 1999. An early engineer.
- Gerald Aigner (Employee #6) - Hired in 1999. Worked as a software engineer.
- Susan Wojcicki (Employee #16) - Joined in 1999. She rented her garage to Larry and Sergey in 1998 and later became an integral part of Google's business and advertising teams.
- Marissa Mayer (Employee #20) - Hired in 1999. Played a major role in Google Search and design.
Pinned article: ourbigbook/introduction-to-the-ourbigbook-project
Welcome to the OurBigBook Project! Our goal is to create the perfect publishing platform for STEM subjects, and get university-level students to write the best free STEM tutorials ever.
Everyone is welcome to create an account and play with the site: ourbigbook.com/go/register. We belive that students themselves can write amazing tutorials, but teachers are welcome too. You can write about anything you want, it doesn't have to be STEM or even educational. Silly test content is very welcome and you won't be penalized in any way. Just keep it legal!
We have two killer features:
- topics: topics group articles by different users with the same title, e.g. here is the topic for the "Fundamental Theorem of Calculus" ourbigbook.com/go/topic/fundamental-theorem-of-calculusArticles of different users are sorted by upvote within each article page. This feature is a bit like:
- a Wikipedia where each user can have their own version of each article
- a Q&A website like Stack Overflow, where multiple people can give their views on a given topic, and the best ones are sorted by upvote. Except you don't need to wait for someone to ask first, and any topic goes, no matter how narrow or broad
This feature makes it possible for readers to find better explanations of any topic created by other writers. And it allows writers to create an explanation in a place that readers might actually find it.
Figure 1. Screenshot of the "Derivative" topic page. View it live at: ourbigbook.com/go/topic/derivative - local editing: you can store all your personal knowledge base content locally in a plaintext markup format that can be edited locally and published either:This way you can be sure that even if OurBigBook.com were to go down one day (which we have no plans to do as it is quite cheap to host!), your content will still be perfectly readable as a static site.
- to OurBigBook.com to get awesome multi-user features like topics and likes
- as HTML files to a static website, which you can host yourself for free on many external providers like GitHub Pages, and remain in full control
Figure 2. You can publish local OurBigBook lightweight markup files to either OurBigBook.com or as a static website.
Figure 3. Visual Studio Code extension installation.
Figure 4. Visual Studio Code extension tree navigation.
Figure 5. . You can also edit articles on the Web editor without installing anything locally. Video 3. Edit locally and publish demo. Source. This shows editing OurBigBook Markup and publishing it using the Visual Studio Code extension.Video 4. OurBigBook Visual Studio Code extension editing and navigation demo. Source. - Internal cross file references done right:
- Infinitely deep tables of contents:
Figure 6. Dynamic article tree with infinitely deep table of contents.Live URL: ourbigbook.com/cirosantilli/chordateDescendant pages can also show up as toplevel e.g.: ourbigbook.com/cirosantilli/chordate-subclade
All our software is open source and hosted at: github.com/ourbigbook/ourbigbook
Further documentation can be found at: docs.ourbigbook.com
Feel free to reach our to us for any help or suggestions: docs.ourbigbook.com/#contact