Treating derivatives with respect to the Grassmann variables as graded derivatives and using gives
The terms in and cancel pairwise, so both vanish.
A chiral superfield obeys , while an antichiral superfield obeys . Since for , the general chiral expansion is
In the original coordinates this is
with signs following the conventions of the question.
A holomorphic function is chiral. Its highest component transforms into a spacetime divergence, so the F-term action
is supersymmetric even though it integrates over only chiral half of superspace.
The non-renormalization theorem says that perturbative loop corrections are full-superspace D-terms and cannot generate a new local superpotential. Holomorphy and spurion symmetries therefore preserve
The Kähler potential is renormalized, however. If its kinetic term is , canonical normalization gives
up to scheme and scale conventions. Thus superpotential parameters are holomorphic invariants while physical masses and couplings still run through wave-function renormalization.