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Electron shelving distinguishes an internal quantum state outside a cycling optical transition from one that scatters many photons. In the mercury-ion example in David J. Wineland's lecture, $S\leftrightarrow P$ excitation produces $194\mathrm{nm}$ fluorescence; transfer to a metastable atomic level $D$ suppresses it. A photomultiplier records bright/dark intervals. Coherent $282\mathrm{nm}$ interrogation precedes detection to avoid perturbation by the detection beam.^[ref]

“Dark” means weak scattering under a particular detection setting. The motional ground state is dark to an ideal red motional sideband for a different reason: there is no lower number state. It can still fluoresce strongly on a cycling detection transition. Shelving's population readout also need not preserve a quantum superposition's quantum coherence; scattered photons carry information about the internal state, and their recoil can disturb motion.